With all the clutter that is online these days people are hard pressed to keep up with information. If you are going to get and keep any one's attention you need to be straightforward and very clear about what your website is all about. You have only a few seconds to make that first impression. Are you doing it right?
I have been guilty of not keeping my own advice and It's time to change that. I'm going to bare my soul. This blog post could just as well be titled 'How I Got Sick And Tired Of An Under-performing Website And Decided To Do Something About It'.